14th August 2017, SYDNEY: The world's leading student affinity network, UNiDAYS, has engaged Sefiani Communications Group as its strategic communications agency to raise awareness with students and brands in Australia. UNiDAYS works with hundreds of major brand partners to connect them with its growing database of over 8 million students around the world and build lifelong brand loyalty.

Sefiani will work with UNiDAYS to develop and implement a strategic communications program that promotes insights into the GenZ and Millennial student lifestyle through thought leadership, media engagement, and influencer partnerships.

Founded in 2011, UNiDAYS provides unprecedented access to the student market for relevant brands and services, including Apple, Under Armour, Telstra, ASOS, Nike, Samsung, Fitness First and Sephora to name a few. UNiDAYS proprietary technology can instantly verify 70% of the student population (142m) across the 32 countries it currently operates.

With its Asia Pacific head office in Sydney, the business has been saving Australian students money on their purchases since 2012.

Commenting on Sefiani's appointment, Ed Schmidt, Vice President for UNiDAYS APAC, said, "We were very impressed with Sefiani's ideas and fresh thinking, the expert team on the account and their deep understanding of the Australian Gen Z and millennial audience. We look forward to working together to grow UNiDAYS and give Australian students the power to make every experience more valuable and rewarding."

Robyn Sefiani, Managing Director of Sefiani said, "We are thrilled to help UNiDAYS grow their student affinity network in the Australian market. We know that Gen Z and Millennials are among the most brand-loyal of generations and we are excited about the opportunity to help UNiDAYS build genuine relationships with students and brands across the country."

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About UNiDAYS
UNiDAYS is the world's leading Student Affinity Network that connects a verified global student audience with relevant brands and services, creating lifetime brand loyalties.

Students joining UNiDAYS enjoy fast, free access to discounts that save them money every day on essentials from their favourite brands, both in-store and online.

By always being relevant and understanding students, UNiDAYS Affinity Network is the most effective channel for brands to engage with the world's 200 million students. 

Since 2011 UNiDAYS has worked with over 600 of the world's biggest brands and now spans 32 countries with a growing network of 8.5m students. Headquartered in Nottingham, the business also has international offices in London, New York, San Francisco and Sydney.