The Public Relations Institute of Australia (PRIA) has held a series of State Award Ceremonies across the country over the past week as part of the 2017 Golden Target Awards program, the longest running and most prestigious Awards program in the Australian public relations and communication industry.

Anne Howard, Chief Executive Officer of the PRIA said, "The State Awards ceremonies are tremendously exciting and give us a glimpse into what the competition is going to be like at the National Golden Target Awards Finals."

National winners will be announced at a glittering event on November 9 2017 in the Northern Foyer of the iconic Sydney Opera House. MC Shane Jacobson (host of hit television show 'Little Big Shots') will compere the evening and announce the nation's best-of-the-best campaigns, individuals, teams and consultancies.

All winners and highly commended entrants at the state level go on to compete at the National Awards. All who work in the PR, communication, marketing, media and relation industries are encouraged to attend. Tickets are available both for the National Golden Target Awards Ceremony and PRIA National Conference now at www.pria.com.au.

Please find the full list of the 2017 state winners below.

CAMPAIGN AWARDS

Advocacy and Public Affairs Campaign
NSW - WINNER - Justice for Kids campaign: Essential
QLD – WINNER - Reverse the cuts: Community Legal Centres Queensland
VIC – WINNER - Two Years are Better Than One: Mitchell Institute at Victoria University
WA – WINNER - State Election Payroll Tax Campaign: Chamber of Commerce and Industry of Western Australia
NSW – HIGHLY COMMENDED - Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani

Business-to-Business Campaign
NSW - WINNER - LAUNCH OF INTERNATIONAL CONVENTION CENTRE SYDNEY (ICC SYDNEY): ICC Sydney & HIstory Will Be Kind
NSW - HIGHLY COMMENDED - REST Industry Super employer engagement campaign: Future of Work and Bridge the Gap: Sefiani
NSW - HIGHLY COMMENDED - SAP Defines the Business Impact of Digital: 2016 Digital Experience Report: Howorth Communications, The Factuary and AMR

Community Relations Campaign
NSW - WINNER - Enhancing "community immunity" against flu with pharmacist-led vaccinations: VIVA! Communications
QLD - WINNER - Darling Downs Hospital & Health Service Toowoomba Hospital Redevelopment Project: Helen Hutchings - Phillips Group
VIC - WINNER - 2016/17 Yellow Pages and White Pages covers program launch: Haystac
WA - WINNER - Aubin Grove Station: Built in the community, for the community: Public Transport Authority
VIC - HIGHLY COMMENDED - How communities shaped the West Gate Tunnel Project: Transurban - West Gate Tunnel Communications team

Consumer Campaign
NSW - WINNER - Buderim Ginger Rally: Agent99 Public Relations
NSW - WINNER - Australian macadamias announces 'Macadamia' : Red Agency
NSW - WINNER - The YES Test: Herd MSL
QLD - WINNER - Ostelin National Vitamin D Awareness Day 2016: Haystac Brisbane
QLD - WINNER - Bridge to Brisbane 2016: P4 Group
VIC - WINNER - AAMI SmartPlates: Ogilvy PR Melbourne and Ogilvy Melbourne
NSW - HIGHLY COMMENDED - Art Series Hotel Group #NoRobe: The Mint Partners
NSW - HIGHLY COMMENDED - Map and Page: Launching Westpac's Bump Initiative: Map and Page / Westpac

Content Marketing
QLD - WINNER - Albert Street Precinct Marketing: Helen Hutchings - Phillips Group
WA - WINNER - Jurien Bay Time: JLCA
NSW - HIGHLY COMMENDED - 3M #FUTUROHERO: Magnum & Co
NSW - HIGHLY COMMENDED - The Bottom 100 - Red Agency, Havas, Havas Media and Finch for Fund for Peace: Red Agency and Havas Sydney with Fund for Peace

Corporate Public Relations Campaign
NSW - WINNER - Characters of Kings Cross: N2N Communications + Coca-Cola
QLD - WINNER - Terry White Chemists and Chemmart Merger - Winning the hearts and minds of shareholders, pharmacists, staff and suppliers: Phillips Group
WA - WINNER - Perth Busport: A new level of public transport education: Transperth and Public Transport Authority
NSW - HIGHLY COMMENDED - Plato LIC: Honner

Crisis Management Campaign
NSW - WINNER - Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani
NSW - HIGHLY COMMENDED - NSW DPI North Coast Shark Net Trial: NSW DPI Performance and Engagement

Digital and Social Campaign
NSW - WINNER - Radiance of the Seas Digital Campaign: LBPR
VIC - WINNER - ANZ Facebook LIVE Small Business series: Haystac
WA - WINNER - Jurien Bay Time: JLCA
NSW - HIGHLY COMMENDED - X-Men: Apocalypse Home Release: History Will Be Kind

Experiential Campaign
NSW - WINNER - Golden Gaytime Crumb Shed: Mango Communications
QLD - WINNER - Australia's first poo-powered car: Queensland Urban Utilities
WA - WINNER - Synergy Schools Solar Challenge: JLCA

Government Sponsored Campaign
ACT - WINNER - Stop it at the Start – National campaign to reduce violence against women and their children: Department of Social Services
NSW - WINNER - Horizon Communication Group - Hey Tosser! Campaign: Horizon Communication Group
VIC - WINNER - BOM Weather App: Bureau of Meteorology
NSW - HIGHLY COMMENDED - Force of the Future: Plan Jericho @Avalon 2017: House of Kitch Communications & Royal Australian Air Force

Health Campaign
NSW - WINNER - The Riderless Bike: Red Agency, Havas and Finch
QLD - WINNER - Gallipoli Medical Research Foundation (GMRF) PTSD Campaign: P4 Group
VIC - WINNER - DonateLife Week 2016: Think HQ
NSW - HIGHLY COMMENDED - Do You See What I See? eye health initiative: Bayer Australia and SenateSHJ
NSW - HIGHLY COMMENDED - MyLife+: WE Buchan
NSW - HIGHLY COMMENDED - Driving volunteers into the groundbreaking Australian Genetics of Depression Study: VIVA! Communications

 

Integrated Marketing and Communication Campaign
NSW - WINNER - Million Dollar Fish S2 - Better Luck in The NT: Kite Communications
QLD - WINNER - Vote to protect the Great Barrier Reef: QUT and Great Barrier Reef Foundation
VIC - WINNER - 2016/17 Yellow Pages and White Pages Covers Program Launch: Haystac
WA - WINNER - Shutdowns: Two major Perth rail disruptions: Transperth and Public Transport Authority
NSW - HIGHLY COMMENDED - Nowhere to go - protecting Queensland koalas from excessive tree-clearing (Integrated Campaign): WWF-Australia
NSW - HIGHLY COMMENDED - LAUNCH OF INTERNATIONAL CONVENTION CENTRE SYDNEY (ICC SYDNEY): ICC Sydney & HIstory Will Be Kind
NSW - HIGHLY COMMENDED - Map and Page: Westpac's Businesses of Tomorrow Campaign: Map and Page / Westpac
NSW - HIGHLY COMMENDED - Map and Page: Launching Westpac's Bump Initiative: Map and Page / Westpac
QLD - HIGHLY COMMENDED - Don't Flush That: Queensland Urban Utilities
VIC - HIGHLY COMMENDED - The Mormons: Faces of the Faith: Red Agency

Internal or Change Management Communications Campaign
NSW - WINNER - Westpac 200 Years: Westpac Corporate Communications
VIC - WINNER - OneShop: Coles Supermarkets
WA - WINNER - Brilliant orange at Bankwest: Bankwest Corporate Affairs
NSW - HIGHLY COMMENDED - Australia's first government department on Workplace by Facebook: DPI Performance & Engagement

Issues Management Campaign
NSW - WINNER - Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani
NT - WINNER - Buckle Up Borroloola: Motor Accidents (Compensation) Commission
NSW - HIGHLY COMMENDED - Go, Pokemon Go!: City of Canada Bay

Major Campaign
NSW - WINNER - nbn™ Sky Muster™ II: nbn / One Green Bean
QLD - WINNER - Brisbane Festival 2016: P4 Group
VIC - WINNER - NAB Rethink Success: Ogilvy Public Relations Melbourne
WA - WINNER - Synergy Schools Solar Challenge: JLCA
NSW - HIGHLY COMMENDED - Brand Building for ALDI Australia: Creation
NSW - HIGHLY COMMENDED - Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani Communications Group
QLD - HIGHLY COMMENDED - Two Queensland greats bringing mutual strength and trust to banking: Phillips Group
WA - HIGHLY COMMENDED - Jurien Bay Time: JLCA

Pro Bono Campaign
ACT - WINNER - Deadly Deathcap Mushrooms: Food Safety Information Council Ltd
NSW - WINNER - Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani
WA - WINNER - Perth's Longest Lunch: Mills Wilson
NSW - HIGHLY COMMENDED - ANZGOG's Save the Box: IMPACT Communications

Small Budget Campaign
NSW - WINNER - Australian macadamias announces 'Little Mac' to the world: Red Agency
QLD - WINNER - Stand Tall 4 PTS Convoy: Rowland
VIC - WINNER - ME Bank - Super Smashaday: Keep Left
WA - WINNER - Wow Day 2017: Department of Fire and Emergency Services
NSW - HIGHLY COMMENDED - Camp Quality: Crackers for a Cause: Camp Quality and Red Agency
NSW - HIGHLY COMMENDED - Viostream TEDxSydney 2016 Campaign: Spectrum Group for Viostream
QLD - HIGHLY COMMENDED - In-utero surgery for spina bifida: Mater Group
VIC - HIGHLY COMMENDED - Beechworth Surgery Communication and Engagement Plan: Fishbowl PR

Thought Leadership Campaign
NSW - WINNER - Map and Page: Westpac's Businesses of Tomorrow Campaign: Map and Page / Westpac
QLD - WINNER - St Paul's School: St Paul's School
VIC - WINNER - Meet Graham: Transport Accident Commission

INDIVIDUAL AWARDS

Future Leaders
NSW - WINNER - Ayla Fitzgibbon: Red Agency
QLD - WINNER - Cassie Dellit: Red Agency
NSW - HIGHLY COMMENDED - Shane Allison: Sefiani

Public Relations Educator of the Year
VIC - WINNER - Robert Gill: Swinburne University of Technology

Student of the Year
QLD - WINNER - Holly Lister: Queensland University of Technology
QLD - HIGHLY COMMENDED - Norma Morgan-Shelley: Queensland University of Technology
QLD - HIGHLY COMMENDED - Matthew Jensen: Queensland University of Technology

TEAM/ORGANISATION AWARDS

Corporate In-House PR Team of the Year
NSW - WINNER - The Finder.com.au PR team
QLD - WINNER - Energy Queensland Cyclone Debbie Communications Response
QLD - HIGHLY COMMENDED - The Lott PR Team

Government In-House PR Team of the Year
WA - WINNER - Public Transport Authority Corporate Communications
WA - HIGHLY COMMENDED - Public Affairs Cell - 13th Brigade, Australian Army

Not-for-Profit In-House PR Team of the Year
VIC - WINNER - Cancer Council Victoria

Small Consultancy of the Year
NSW - WINNER - VIVA! Communications
QLD - WINNER - Elevate Communication
WA - WINNER - Hunter Communications
NT - HIGHLY COMMENDED - True North Strategic Communication
VIC - HIGHLY COMMENDED - WordPlay Public Relations

Medium Consultancy of the Year
NSW - WINNER - Sauce Communications
SA - WINNER - FULLER Brand + Communication
VIC - WINNER - Think HQ
NSW - HIGHLY COMMENDED - Sefiani Communications Group
QLD - HIGHLY COMMENDED - P4 Group

Large Consultancy of the Year
NSW - WINNER - Red Agency
NSW - HIGHLY COMMENDED - Herd MSL
NSW - HIGHLY COMMENDED - Weber Shandwick Australia

Media Contact

Johnathon Parker
PRIA Major Events & Projects Manager
02 8935 7707 / 0411 219 415 / events@pria.com.au

About Public Relations Institute of Australia

The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to over 4,000 practitioners and more than 100 consultancies nationwide. Since 1949, it has been PRIA's role to promote and enhance professional communication to the broader community. PRIA adheres to the highest standards of ethical practice and represents the best interests of its public relations professional members.