The Public Relations Institute of Australia has thrown its support behind the YES campaign for marriage equality.

President Jenny Muir said it was simply the right thing to do.

"As a leading industry body that has committed to a diversity and inclusion policy, we have an important role to play in promoting inclusion and equality. Our members embrace people of different backgrounds, as this reflects our diverse nation and helps us engage our diverse audiences as well as bringing new ways of working and thinking. We believe it's important for people to feel valued and free from prejudice. It's why we researched and released our first Diversity and Inclusion policy in 2016.

"The PRIA recognises that all members, including lesbian, gay, transgender, bisexual and intersex (LGBTI) employees, will only reach their full potential and make their fullest contribution to our businesses and our clients' success if they feel comfortable and accepted for who they are. We want LGBTI people to know that they are not just valued and welcomed, but empowered to think freely and to be themselves.

"Our own research shows that some 18 per cent of PR and communications practitioners identify as diverse in sexual orientation, gender or identity. We stand with these much loved and valued members of our industry. We join with many other leaders in business by saying YES."

Ms Muir also called on practitioners to lead the way when it comes to talking about same sex marriage.

"We understand that there will be differing points of view. As professional communicators bound by a Code of Ethics, we should do our best to ensure that debate on this topic is respectful and informed."

The PRIA Diversity and Inclusion policy can be found here: https://www.pria.com.au/documents/item/7045

Media Contact

Jacquie Ray
PRIA National Deputy President
0429 683 779

About Public Relations Institute of Australia

The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to over 4,000 practitioners and more than 100 consultancies nationwide. Since 1949, it has been PRIA's role to promote and enhance professional communication to the broader community. PRIA adheres to the highest standards of ethical practice and represents the best interests of its public relations professional members.