SYDNEY, November 2, 2017 – Zeno Group, a global integrated communications agency, today announces that Nicole Thurston is now the General Manager for its Australian business. Most recently, Nicole was Business Director at One Green Bean, as an integrated and earned media specialist. During that time, Nicole was responsible for the communications solutions for clients such as Tourism Australia, Pernod Ricard Winemakers, Toyota and Lion and was pivotal in securing key new business opportunities. Nicole understands how to unleash power of earned and owned media, and its potential to drive and influence the broader marketing mix toward clients' business outcomes.

Barby Siegel, CEO of Zeno Group said of the appointment, "No matter where I go, our Zeno team all have that same hunger and passion to bring fearless creative thinking to life for our clients. Nicole is a great fit for Zeno – in terms of her communications savvy and alignment with our values. Nicole brings impressive credentials, that will no doubt inspire clients and staff alike."

Nicole's arrival comes at a pivotal time in the development of Zeno Australia, and is a fresh challenge for Nicole as she takes on the role of general manager, and sets the tone for the agency team.

"This is one of those moments where you can take a lot of great learnings from your career, step out on your own, and develop an agency footprint that has purpose, passion and impact. I can really relate to the values that Zeno holds dear – to be fearless, human, collaborative, committed and true to our word. That is the kind of agency and team I'm here to build," said Nicole of the appointment.

Zeno Group, a Daniel J Edelman company, and sister agency to Edelman, is one of the fastest growing mid-sized agencies across Asia with offices in India, Singapore, Malaysia, Indonesia, Vietnam and Australia. It's key client roster includes Netflix, Nike, Levi's, Johnson & Johnson and Lenovo.

"Nicole is someone I look forward to working closely with to open up more regional opportunities for our clients, extend our technical skills and build an agile, creative-led, integrated communications team," said Matt Collette, Managing Director for Singapore and Australia.

Zeno Group in Australia will look to further its expansion plans and obtain new skills and capabilities to offer its client base, which includes the likes of Motorola and Veeam.

Connect with Nicole at and at LinkedIn.


Zeno Group is a global, integrated communications agency, born from PR. The award-winning agency is committed to work that delivers true business value for clients across consumer, corporate, health and technology industries. Zeno was named 2017 Mid-Size Agency of the Year, 2017 Global Consumer Agency of the Year and 2016 Creative Agency of the Year by the Holmes Report. Zeno also received high commendation as 2017 "International Agency of the Year" by PRWeek's Global Awards and was named a "Best Place To Work" by PRWeek. The agency was recognized at the Cannes International Festival of Creativity in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion. Zeno is also the unprecedented three-time winner of PRWeek's "US Mid-Size Agency of the Year" award. Zeno is a DJE Holdings Company. For more information, visit us at

Adam Sparke
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2017 Global Consumer Agency of the Year, SABRE
2016 Creative Agency of the Year, SABRE
Three-time Winner, PRWeek Mid-size Agency of the Year