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Sunday, 22 October 2017 10:47 PM

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This Week's Events

 
Understanding and navigating the Chinese market at 7:30 AM on 23/08/2016
Start Time: 23/08/2016 7:30:00 AM
Location: icon.pr
132A Gwynne Street, , Victoria.
Richmond, Victoria

Lessons and insights for effective public relations in China

With more than 2,200 newspapers and 3,000 TV stations, China's media landscape is remarkable. But the rules of PR practice are different; the concept of public relations is still evolving. Online and social media have mushroomed, adding complexity to an already highly competitive and fragmented landscape. This creates opportunities – and challenges – for corporate communications and PR professionals.

Shufen Tan, General Manager, Strategic Public Relations Group (SPRG) in Shanghai, has over 20 years' communications experience in China. Will share her insights into China's PR landscape and discuss the key challenges facing communications professionals, at a Public Relations Institute of Australia (PRIA) breakfast in Melbourne on Tuesday 23 August 2016.
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