Western Australia: Thursday, 24 September saw Western Australia present their 2015 Public Relations Institute of Australia (PRIA) State Awards for Excellence Awards at the West Australian Ballet Centre in Maylands.

With over 80 guests attending the cocktail evening in celebration of this year's most innovative PR campaigns and professionals, the night was one to be remembered.

On the night, four winning, three highly commended, and five commended campaigns were recognised across seven categories.

Last night's awards also included a category unique to Western Australia: the WW Mitchell Student of the Year Award.

This year's winner was Karen Russell from Edith Cowan University, with Khoon (Michelle) Tran from Curtin University being awarded Highly Commended.

The WA Division President and Director to the National Board, Renae Desai, said, "This year's entries were outstanding.

The public relations industry in Western Australia continues to produce high quality communication strategies with dedication, professionalism and creativity.

The short list of finalists was of a very high calibre and those who walked away with an award last night represent the continuing levels of excellence that our members achieve year-after-year."

PRIA congratulates all the award recipients on achieving one of the most prestigious public relations and communication industry accolades.

Participation in the awards is restricted to PRIA members who created or led public relations campaigns that were concluded and evaluated by 30 June 2015.

Title of Entry Company Entrant Result
Community Relations City of Armadale to Get to know #TheDale Clarity Communications Kellie Hasluck Winner
Community Relations Child and Parent Centres: The communications challenge for an innovative new community services model Department of Education Jane Machin-Everill Commended
Experiential Hide and Sneakers HBF Fleur Wylie Winner
Experiential LWP Property Group: Bringing Communities to Life Hola PR Lorelei Campbell Commended
Experiential Big Bethanie Bake Off Devahasdin Sandra Devahasdin Commended
Health Organisations HBF Run for a Reason PR Campaign HBF Fleur Wylie Highly Commended
Integrated Marketing and Communication Campaign Strategy #heartofgold Campaign for WA gold miners Cannings Purple Casey Hockey Winner
Integrated Marketing and Communication Campaign Strategy Celebrate WA-WA Day Campaign 2015 Clarity Communications Kellie Hasluck Commended
Integrated Marketing and Communication Campaign Strategy Momentum HBF Shae Slater Highly Commended
Integrated Marketing and Communication Campaign Strategy Closing the ED door, avoiding a disaster WA Department of Health Sheryl Fewster Commended
Internal/Change Management Engaging Events HBF

Jodie Leishman

Highly Commended
2015 In-house PR Team of the Year HBF Media & Communications Team HBF Andrew Walton Winner
WW Mitchell Student of the Year Karen Russell Edith Cowan University   Winner

Awarded entries from Friday now go in the running to be recognised at the 2015 GTA National Finals, held during the PRIA National Conference, on Monday 26 October, at Hotel Grand Chancellor, Hobart, Tasmania. For more information on the national finals, click here: http://www.pria.com.au/development/event-calendar/2015-pria-golden-target-awards-dinner.

Photos from the night can be found here.


For more information contact:

Kahlia Beers
Events and Operations Coordinator – WA
Public Relations Institute of Australia
Tel: +61 402 701 451 

Neil O'Sullivan
National Marketing and Communication Manager
Public Relations Institute of Australia
Tel: +61 452 460 933

About the Public Relations Institute of Australia
The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia.

PRIA represents and provides professional support and recognition to over 4,000 practitioners and more than 100 consultancies nationwide.

Since 1949, it has been PRIA's role to promote and enhance professional communication to the broader community. PRIA adheres to the highest standards of ethical practice and represent public relations practitioner's best interests.

About the GTAs
Started in 1976, the Golden Target Awards have recognised excellence in public relations for 39 years.

Judged by a panel of industry leaders, the awards celebrate achievements of the Public Relations Institute of Australia's members and identify innovative and exciting communication programs throughout the nation.